Cookie Policy

Cookie Policy

This document is an electronic record in terms of the Information Technology Act, 2000 and rules thereunder as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures. 
Date of Publication: May 21, 2025 
Date of Most Recent Update: May 21, 2025 
Blue Pencil Strategies Private Limited (“Company” or “we” or “us”) is committed to protecting your personal information and respecting your right to privacy. The “platform uses cookies to improve the user experience and ensure that it is functioning effectively. This Cookie Policy (“Cookie Policy”) supplements and is subject to the ‘Tāshi’ ‘Privacy Policy’ and the ‘Tāshi’ Terms and Conditions. This Cookie Policy explains how and why these technologies are used and the choices you as a user (“User” “you” or “your”) have while using tāshi.in and/or the mobile applications “Lekha” and “Vayam” (“Platform”). By clicking on “Allow” button, you are agreeing to the use of cookies and similar technologies for the purposes and in the manner described in this policy. 
To provide you with more accurate, specific and relevant service, the Platform remembers and stores information relevant about your use of the Platform. Small text files called cookies are used for this. Cookies contain small amounts of information which get downloaded to your computer or other device you use to access the Platform, by a server. Your web browser then sends these cookies back to the Platform on each subsequent visit so that it can recognize you and remember things specific to your use of the Platform for maintaining information relevant to services you require from us. You can find more detailed information about cookies and how they work at https://www.aboutcookies.org.  
Whenever you use this Platform, information may be collected using cookies and other technologies. By using this Platform, you agree to the Company’s use of cookies as described in this Cookie Policy and also to the use of cookies for other authorised purposes/ purposes relevant to the services on this Platform which you require. 
You can change your cookie preferences or withdraw your consent at any time by clicking on ‘Cookie Settings’ available on the Platform unless you have created an account on the Platform. If you have created an account on the Platform, you will not be able to change your cookie preferences or withdraw your consent. In the event we collect any personal information through the use of cookies, you may change your cookie preferences or withdraw consent in relation to such personal information collected by us. Using cookies allows us to provide you services on the Platform, if you change your cookie preferences or withdraw your consent after signing up to the Platform, we may not be able to provide services to you.  
The Company also allows third-party service providers to provide audience measurement and analytics services on its behalf, to serve advertisements on the Platform, and to track and report on the performance of these advertisements. These third-party service providers may place cookies, web beacons, SDKs to identify your device when you visit the Platform or their websites even if you are not signed-up with them. This is because third-party cookies do not require you to actively engage with the third party's content or visit their site, just accessing a webpage on which the third party's technology sits may also allow them to place cookies on your browser. The Company is not responsible for the privacy practices of these third parties or the content of their cookies. By using the Platform, you consent to these third-party cookies being stored on your device. If you wish to restrict or block third-party cookies, you can do so through your browser settings or by visiting the respective third-party websites. 
Types and Purposes of Cookies Used for Cross-Program Analysis: The Platform uses cookies and similar technologies to support the cross-Program data sharing and analysis described in the Company’s privacy policy. These cookies help us recognize you across different Programs, detect patterns of Platform usage, prevent fraudulent activities, and optimize Program benefits distribution. This cross-Program tracking is essential to the Platform's core functionality and integrity. Specific cookies used for this purpose include: 
  • Authentication cookies that help us recognize registered Users; 
  • Analytics cookies that help us understand patterns of Platform usage; 
  • Security cookies that help prevent fraudulent activity; and 
  • Program participation cookies that track enrolment and completion status.
By using the Platform, you explicitly consent to the use of these cookies for cross-Program analysis and data sharing as detailed in the Company’s privacy policy. This tracking and analysis is a fundamental condition of Platform participation. 
Limitations of Liability: While we take reasonable steps to ensure the proper functioning of cookies on our Platform, the Company shall not be liable for any failure or malfunction of cookies or similar technologies resulting from circumstances beyond its reasonable control, including but not limited to technical failures, browser updates that block cookies, plugin incompatibilities, or User-side configuration issues. The Company does not guarantee that cookies will always function as intended across all browsers, devices, and operating systems. 
Amendment to the Policy 
Further, the Company may modify or amend this Cookie Policy from time to time at its discretion for providing the services offered on the Platform. All updates, change and modifications to this policy will be displayed on the Platform. It is your responsibility to stay aware, informed and updated with the policies placed on the Platform including the Cookie Policy to be informed about manner of usage of cookies on the Platform. Your continued usage of the Platform shall signify your consent to such changes and agreement to be legally bound by the same. International Cookie Compliance: This Cookie Policy is designed primarily for compliance with Indian laws. If you are accessing our Platform from locations with different or additional cookie regulations (such as the EU's Privacy Directive or GDPR), you acknowledge that your use of the Platform is governed by this Cookie Policy and Indian law. While we endeavor to respect global privacy standards, we make no representations that our cookie practices comply with laws outside India. 
Contact Information For any queries or assistance related to the Cookie Policy or the Platform of the Company, please contact the Company at contact@bluepencil.com   

This document is an electronic record in terms of the Information Technology Act, 2000 and rules thereunder as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures. 

Date of Publication: May 21, 2025 

Date of Most Recent Update: May 21, 2025 

Blue Pencil Strategies Private Limited (“Company” or “we” or “us”) is committed to protecting your personal information and respecting your right to privacy. The “platform uses cookies to improve the user experience and ensure that it is functioning effectively. This Cookie Policy (“Cookie Policy”) supplements and is subject to the ‘Tāshi’ ‘Privacy Policy’ and the ‘Tāshi’ Terms and Conditions. This Cookie Policy explains how and why these technologies are used and the choices you as a user (“User” “you” or “your”) have while using tāshi.in and/or the mobile applications “Lekha” and “Vayam” (“Platform”). By clicking on “Allow” button, you are agreeing to the use of cookies and similar technologies for the purposes and in the manner described in this policy. 

To provide you with more accurate, specific and relevant service, the Platform remembers and stores information relevant about your use of the Platform. Small text files called cookies are used for this. Cookies contain small amounts of information which get downloaded to your computer or other device you use to access the Platform, by a server. Your web browser then sends these cookies back to the Platform on each subsequent visit so that it can recognize you and remember things specific to your use of the Platform for maintaining information relevant to services you require from us. You can find more detailed information about cookies and how they work at https://www.aboutcookies.org.  

Whenever you use this Platform, information may be collected using cookies and other technologies. By using this Platform, you agree to the Company’s use of cookies as described in this Cookie Policy and also to the use of cookies for other authorised purposes/ purposes relevant to the services on this Platform which you require. 

You can change your cookie preferences or withdraw your consent at any time by clicking on ‘Cookie Settings’ available on the Platform unless you have created an account on the Platform. If you have created an account on the Platform, you will not be able to change your cookie preferences or withdraw your consent. In the event we collect any personal information through the use of cookies, you may change your cookie preferences or withdraw consent in relation to such personal information collected by us. Using cookies allows us to provide you services on the Platform, if you change your cookie preferences or withdraw your consent after signing up to the Platform, we may not be able to provide services to you.  

The Company also allows third-party service providers to provide audience measurement and analytics services on its behalf, to serve advertisements on the Platform, and to track and report on the performance of these advertisements. These third-party service providers may place cookies, web beacons, SDKs to identify your device when you visit the Platform or their websites even if you are not signed-up with them. This is because third-party cookies do not require you to actively engage with the third party's content or visit their site, just accessing a webpage on which the third party's technology sits may also allow them to place cookies on your browser. The Company is not responsible for the privacy practices of these third parties or the content of their cookies. By using the Platform, you consent to these third-party cookies being stored on your device. If you wish to restrict or block third-party cookies, you can do so through your browser settings or by visiting the respective third-party websites. 

Types and Purposes of Cookies Used for Cross-Program Analysis: The Platform uses cookies and similar technologies to support the cross-Program data sharing and analysis described in the Company’s privacy policy. These cookies help us recognize you across different Programs, detect patterns of Platform usage, prevent fraudulent activities, and optimize Program benefits distribution. This cross-Program tracking is essential to the Platform's core functionality and integrity. Specific cookies used for this purpose include: 

  • Authentication cookies that help us recognize registered Users; 

  • Analytics cookies that help us understand patterns of Platform usage; 

  • Security cookies that help prevent fraudulent activity; and 

  • Program participation cookies that track enrolment and completion status.

By using the Platform, you explicitly consent to the use of these cookies for cross-Program analysis and data sharing as detailed in the Company’s privacy policy. This tracking and analysis is a fundamental condition of Platform participation. 

Limitations of Liability: While we take reasonable steps to ensure the proper functioning of cookies on our Platform, the Company shall not be liable for any failure or malfunction of cookies or similar technologies resulting from circumstances beyond its reasonable control, including but not limited to technical failures, browser updates that block cookies, plugin incompatibilities, or User-side configuration issues. The Company does not guarantee that cookies will always function as intended across all browsers, devices, and operating systems. 

Amendment to the Policy 

Further, the Company may modify or amend this Cookie Policy from time to time at its discretion for providing the services offered on the Platform. All updates, change and modifications to this policy will be displayed on the Platform. It is your responsibility to stay aware, informed and updated with the policies placed on the Platform including the Cookie Policy to be informed about manner of usage of cookies on the Platform. Your continued usage of the Platform shall signify your consent to such changes and agreement to be legally bound by the same. International Cookie Compliance: This Cookie Policy is designed primarily for compliance with Indian laws. If you are accessing our Platform from locations with different or additional cookie regulations (such as the EU's Privacy Directive or GDPR), you acknowledge that your use of the Platform is governed by this Cookie Policy and Indian law. While we endeavor to respect global privacy standards, we make no representations that our cookie practices comply with laws outside India. 

Contact Information For any queries or assistance related to the Cookie Policy or the Platform of the Company, please contact the Company at contact@bluepencil.com