Who we are.
Why we exist.

Who we are.
Why we exist.

Who we are. Why we exist.

We don't believe in improving on what exists.


We know that reimagining how things are done is the key to discernable impact.


Driven by a team of thinkers, doers and domain experts; drawn from various sectors, aligned by intent, bringing keener insights to every challenge.

We don't believe in improving on what exists.


We know that reimagining how things are done is the key to discernable impact.


Driven by a team of thinkers, doers and domain experts; drawn from various sectors, aligned by intent, bringing keener insights to every challenge.

We don't believe in improving on what exists.


We know that reimagining how things are done is the key to discernable impact.


Driven by a team of thinkers, doers and domain experts; drawn from various sectors, aligned by intent, bringing keener insights to every challenge.

Our Name

Our Name

Our Name

Once used by editors to refine and perfect drafts without leaving a trace, a blue pencil symbolises clarity, precision and purposeful correction. Interestingly, the term “Blue Pencil Doctrine” also refers to selectively editing parts of a contract while keeping the broader structure intact. It empowers courts to remove invalid or unenforceable provisions from a contract while preserving the rest. Rooted in English and American common law, this principle has been adopted and expanded by Indian courts under the Indian Contract Act, 1872.


By selectively striking out unlawful clauses while upholding valid terms, the doctrine ensures contracts remain legally sound and enforceable, promoting fairness and justice.


This is exactly how we work – with precision, adaptability and a constant focus on improving outcomes, while staying true to the larger vision.


At Blue Pencil, we embody this ethos - navigating complexity with clarity, aligning strategies with intent and enabling the delivery of measurable impact across sectors.

Once used by editors to refine and perfect drafts without leaving a trace, a blue pencil symbolises clarity, precision and purposeful correction. Interestingly, the term “Blue Pencil Doctrine” also refers to selectively editing parts of a contract while keeping the broader structure intact. It empowers courts to remove invalid or unenforceable provisions from a contract while preserving the rest. Rooted in English and American common law, this principle has been adopted and expanded by Indian courts under the Indian Contract Act, 1872.


By selectively striking out unlawful clauses while upholding valid terms, the doctrine ensures contracts remain legally sound and enforceable, promoting fairness and justice.


This is exactly how we work – with precision, adaptability and a constant focus on improving outcomes, while staying true to the larger vision.


At Blue Pencil, we embody this ethos - navigating complexity with clarity, aligning strategies with intent and enabling the delivery of measurable impact across sectors.

Once used by editors to refine and perfect drafts without leaving a trace, a blue pencil symbolises clarity, precision and purposeful correction. Interestingly, the term “Blue Pencil Doctrine” also refers to selectively editing parts of a contract while keeping the broader structure intact. It empowers courts to remove invalid or unenforceable provisions from a contract while preserving the rest. Rooted in English and American common law, this principle has been adopted and expanded by Indian courts under the Indian Contract Act, 1872.


By selectively striking out unlawful clauses while upholding valid terms, the doctrine ensures contracts remain legally sound and enforceable, promoting fairness and justice.


This is exactly how we work – with precision, adaptability and a constant focus on improving outcomes, while staying true to the larger vision.


At Blue Pencil, we embody this ethos - navigating complexity with clarity, aligning strategies with intent and enabling the delivery of measurable impact across sectors.

Our Values

Our Values

Our Values

The vibrant orange swirls in our identity represent energy, progress and constant adaptability. The fluid forms capture movement, reflecting our belief that meaningful progress is continuous, agile and always evolving.  


We are a forward-thinking technology firm with advisory services, dedicated to enabling data-driven, impactful, and future-ready solutions. Born out of a vision to transform the social impact space, we now extend our expertise to government bodies, development agencies and private sector entities, wherever there is a need to bridge systemic gaps, streamline processes and drive meaningful outcomes.

The vibrant orange swirls in our identity represent energy, progress and constant adaptability. The fluid forms capture movement, reflecting our belief that meaningful progress is continuous, agile and always evolving.  


We are a forward-thinking technology firm with advisory services, dedicated to enabling data-driven, impactful, and future-ready solutions. Born out of a vision to transform the social impact space, we now extend our expertise to government bodies, development agencies and private sector entities, wherever there is a need to bridge systemic gaps, streamline processes and drive meaningful outcomes.

The vibrant orange swirls in our identity represent energy, progress and constant adaptability. The fluid forms capture movement, reflecting our belief that meaningful progress is continuous, agile and always evolving.  


We are a forward-thinking technology firm with advisory services, dedicated to enabling data-driven, impactful, and future-ready solutions. Born out of a vision to transform the social impact space, we now extend our expertise to government bodies, development agencies and private sector entities, wherever there is a need to bridge systemic gaps, streamline processes and drive meaningful outcomes.

Our Story

Our Story

Our Story

We entered the social space in 2022 - to spot gaps, understand and rethink how systems could work smarter. When COVID hit, we had to act fast, using strategy and tech to strengthen execution in real time.


What followed wasn’t just adaptation, but a shift in how impact could be enabled faster, leaner and more efficiently. Our approach evolved to be sustainable, scalable and better suited to the broader ecosystem.


These weren’t just projects. They were the first blueprints of Blue Pencil.

We entered the social space in 2022 - to spot gaps, understand and rethink how systems could work smarter. When COVID hit, we had to act fast, using strategy and tech to strengthen execution in real time.


What followed wasn’t just adaptation, but a shift in how impact could be enabled faster, leaner and more efficiently. Our approach evolved to be sustainable, scalable and better suited to the broader ecosystem.


These weren’t just projects. They were the first blueprints of Blue Pencil.

We entered the social space in 2022 - to spot gaps, understand and rethink how systems could work smarter. When COVID hit, we had to act fast, using strategy and tech to strengthen execution in real time.


What followed wasn’t just adaptation, but a shift in how impact could be enabled faster, leaner and more efficiently. Our approach evolved to be sustainable, scalable and better suited to the broader ecosystem.


These weren’t just projects. They were the first blueprints of Blue Pencil.

Our Approach

Our Approach

Our Approach

We start with one simple thing - we listen.


Then we get to work by asking sharper questions, surfacing blind spots and working with you to figure out what moves the needle. Not what sounds good on a deck, but what works on the ground, in real time.


We don’t do custom builds. We work within our products, adapting them to your context, your constraints and your capacity. We’ll tell you what’s worth keeping, what’s holding you back and what could be done faster, smarter and with more impact. If it won’t help, we’ll say so. If there’s a better way, we’ll show you.


No matter the sector or organisation, every project we take on is approached with precision and flexibility, ensuring measurable outcomes and future-ready solutions.


Because our job isn’t to sell a system. It’s to help you get more out of yours.

We start with one simple thing - we listen.


Then we get to work by asking sharper questions, surfacing blind spots and working with you to figure out what moves the needle. Not what sounds good on a deck, but what works on the ground, in real time.


We don’t do custom builds. We work within our products, adapting them to your context, your constraints and your capacity. We’ll tell you what’s worth keeping, what’s holding you back and what could be done faster, smarter and with more impact. If it won’t help, we’ll say so. If there’s a better way, we’ll show you.


No matter the sector or organisation, every project we take on is approached with precision and flexibility, ensuring measurable outcomes and future-ready solutions.


Because our job isn’t to sell a system. It’s to help you get more out of yours.

We start with one simple thing - we listen.


Then we get to work by asking sharper questions, surfacing blind spots and working with you to figure out what moves the needle. Not what sounds good on a deck, but what works on the ground, in real time.


We don’t do custom builds. We work within our products, adapting them to your context, your constraints and your capacity. We’ll tell you what’s worth keeping, what’s holding you back and what could be done faster, smarter and with more impact. If it won’t help, we’ll say so. If there’s a better way, we’ll show you.


No matter the sector or organisation, every project we take on is approached with precision and flexibility, ensuring measurable outcomes and future-ready solutions.


Because our job isn’t to sell a system. It’s to help you get more out of yours.

Our Mission

Our Mission

Our Mission

Making lives simple for our clients and our people by bringing pragmatic solutions together

Making lives simple for our clients and our people by bringing pragmatic solutions together

Making lives simple for our clients and our people by bringing pragmatic solutions together

Our Vision

Our Vision

Our Vision

Making data work with integrity

Making data work with integrity

Making data work with integrity

Our Advisory Council

Our Advisory Council

Our Advisory Council

We are privileged to partner with distinguished leaders who share our vision

We are privileged to partner with distinguished leaders who share our vision

We are privileged to partner with distinguished leaders who share our vision

G. N. Bajpai

Former Chairman SEBI, LIC

G. N. Bajpai

Former Chairman SEBI, LIC

G. N. Bajpai

Former Chairman SEBI, LIC

Noshir Dadrawala

CEO CAP

Noshir Dadrawala

CEO CAP

Noshir Dadrawala

CEO CAP

Sankarson Banerjee

Former CIO RBL, CTO NSE

Sankarson Banerjee

Former CIO RBL, CTO NSE

Sankarson Banerjee

Former CIO RBL, CTO NSE

Dr. Indu Bhushan

Former IAS, CEO Ayushman Bharat

Dr. Indu Bhushan

Former IAS, CEO Ayushman Bharat

Dr. Indu Bhushan

Former IAS, CEO Ayushman Bharat

Our Team

Our Team

Combines domain expertise with product thinking to refine and scale solutions that drive meaningful outcomes across sectors.

Combines domain expertise with product thinking to refine and scale solutions that drive meaningful outcomes across sectors.

Anuradha Iyengar

Founder Director

Anuradha Iyengar

Founder Director

Anuradha Iyengar

Founder Director

Lalit Pagaria

Head — Technology

Lalit Pagaria

Head — Technology

Lalit Pagaria

Head — Technology

Bhupendra Mewari

Lead — Technology

Bhupendra Mewari

Lead — Technology

Bhupendra Mewari

Lead — Technology

Sunil Patil

Head — Client Management

Sunil Patil

Head — Client Management

Sunil Patil

Head — Client Management

Sampreeti Malladi

Head — Product

Sampreeti Malladi

Head — Product

Sampreeti Malladi

Head — Product

Ruchi Gupta

Lead — Product

Ruchi Gupta

Lead — Product

Ruchi Gupta

Lead — Product

Vivek Gomes

Head — Design

Vivek Gomes

Head — Design

Vivek Gomes

Head — Design

Sangeeta Rao

Lead — UX/UI, Design

Sangeeta Rao

Lead — UX/UI, Design

Sangeeta Rao

Lead — UX/UI, Design

Chandra Mukherjee

Head — HR

Chandra Mukherjee

Head — HR

Chandra Mukherjee

Head — HR

Deval Parekh

Lead — Operations

Deval Parekh

Lead — Operations

Deval Parekh

Lead — Operations

Raja Mukherjee

Head — Accounts

Raja Mukherjee

Head — Accounts

Raja Mukherjee

Head — Accounts

Debasis Ghosh

Head — Business

Debasis Ghosh

Head — Business

Debasis Ghosh

Head — Business